TL;DR: If you have ever wished you could examine the guys you date, or perhaps the men you-know-who will make good dates, as you examine restaurants, after that Lulu is going to make your entire goals be realized. While the first-ever software for ladies, Lulu is using the lead in this industry, assisting women make better relationship choices and guys become better daters.
From Amazon to Yelp, we are in a world in which people love to examine circumstances. Every person can not hold off to fairly share their unique view about their newest dinner or perhaps the final apartment they lived in, exactly what regarding the newest man they proceeded a romantic date with?
Well Lulu is the ideal outlet for performing exactly that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social media that provides women the ability to rate the guys they date, advise date-worthy dudes and show private experiences with an incredible number of some other like-minded females.
It really is like conversing with your absolute best friend
Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch experience. From swapping tales about careers to valentine’s strategies, she expected she could bottle that feeling of camaraderie and put it to great usage.
In 2013, that eyesight turned into a real possibility by means of Lulu, a space in which ladies can feel secure when discussing their particular love life.
Director of Marketing Deborah Singer said it has been quite a while coming for a software in this way in the business, particularly with recommendations getting popular various other elements of life.
“ladies these days get guidelines about all things in their livesâ¦ but do not get suggestions for one thing as important as interactions and dates,” she stated. “We think’s a really essential region for women to-be updated and get info [about] in order to truly make smarter decisions on their own.”
Should it be standing men they have eliminated out with, recommending high-quality guys some other people or creating pal connections, Lulu makes a critical effect.
“I think we’re getting a unique info layer toward dating room,” Singer said. “Dating is one thing that doesn’t have that details level, and we also see ourselves as taking considerably more details to this market.”
Lulu stands out from other programs because Chong and Schwartz, as well as everybody else on the staff, allow their characters shine through, giving down that sense of speaking with a very great sweetheart.
According to Singer, Lulu is specially well-known among college ladies, that are in a fresh internet dating ecosystem and are also looking for female pals to attend for suggestions concerning dudes they can be meeting on campus.
Lulu in addition leaves the privacy and protection of the users 1st. The application uses Twitter to make sure that sex, age (no body under 17 is allowed to join) and pals sectors.
But don’t believe men are not permitted within this girls club
In will, Lulu permitted men to begin with the app if they happened to be into becoming assessed.
Male consumers is able to see their particular general rating and which hashtags ladies are utilizing to describe all of them, like “#AlwaysDelighted” or “#WearsEdHardy.”
Nevertheless they may also access data that displays just how women rank them on traits such humor, kissing capabilities and much more.
Lulu’s article team even offers dudes specialized posts offering online dating advice about the certain areas they need enhancement in.
Females can ask the men their opinions on a number of subject areas, including anal intercourse or producing a consignment.
Up to now significantly more than one million guys have accompanied, with an average review getting a seven, and a few actually check out the software 3 times on a daily basis.
“We noticed there ended up being an actual food cravings from dudes to types of get statistics by what females happened to be saying about them,” Singer mentioned. “Our purpose is to really help men boost. Just like you would use Bing Analytics on your web site to boost it, it is style of Google Analytics for men.”
Creating a secure, good ecosystem for all
Unlike sites like Yelp or TripAdvisor, Lulu does not allow females to create open opinions inside their critiques.
Women are provided multiple choice options whenever looking at the guys also ladies can concur or differ utilizing the analysis, which Singer said promotes a confident atmosphere but helps to keep the reviews from becoming unnecessarily mean.
“We’re rating folks â we’re rating guys. We know this particular is a painful and sensitive and provocative thing to-be doing, and we have to do it in a thoughtful means plus a constructive means,” she said. “We heard from very beginning from women which they didn’t wish to be part of one thing mean, therefore we made the decision that structure would keep that planet.”
Lulu will use that same format in the foreseeable future whenever broadening to many other common verticals like beauty, travel or company.
“We want to go to somewhere where ladies are coming to Lulu and it’s really sorts of their particular primary place to go for acquiring info off their females,” Singer said. “we are really concentrated on this product and continuing to create strategies to assist females discuss further to get suggestions.”
If you’re ready to release your girl talk, get Lulu (free of charge!) inside the App shop or Bing Enjoy.